Olivia Dunn | B2B Copywriter & Messaging Strategist (UK)

Senior freelance B2B copywriter, and brand voice, messaging and positioning strategist.

“10/10 – must use again – Olivia’s in my A-list player book” - Rich Pawlyn, MD, Emapsite

Hi, I’m Olivia Dunn (Liv) a freelance, UK-based B2B copywriter who helps brands that know they’re better than they sound. I’ve built over two decades of marketing and commercial writing experience for brands like Perrett Laver, Breast Cancer UK, University College Oxford and Multiverse. I help strengthen B2B brands across the UK with strategy-led words including messaging and positioning, tone of voice, and copywriting.

I work with the words at the heart of your brand and help you articulate who you are, what you do, and why, in a voice that’s unmistakably yours.

I’ll help you:

Clarify and articulate your positioning.
Develop strategy-led messaging that sticks.
Win more work with better proposals and pitches.
Showcase expertise with thought leadership articles.
Prove credibility with case studies, web copy and biographies.
Get noticed with creative campaign copy development.

Check out some of my work, and drop me a line to book a call.

My approach and process

Free messaging audit

I’d highly recommend Liv to any business that wants to properly understand its positioning and communicate its value with more clarity and confidence.

Oliver Dickinson, Founder, Different View Ltd

"Liv has done a phenomenal job for Perrett Laver, helping us with copywriting for thought pieces, our new website and proposals. Liv's ability to listen, distil the core messages and make our ideas better is excellent. She is warm and engaging and able to grasp a wide variety of topics."

"The (positioning and messaging) work has already helped shape proposals, marketing copy and the way we present the business. It has also given me a much clearer framework for understanding where Different View is now and where it needs to go next. I’d highly recommend Liv to any business that wants to properly understand its positioning and communicate its value with more clarity and confidence."

"Liv was recommended to me by Owen at Upshot as his first choice for brand voice and copywriting. I’ve just worked with Liv on a quick turnaround project for a new client and she did not disappoint. I knew from the moment we met we were gonna work really well together and this first experience of working with Liv will be the first of many for me, of that, I'm sure. I now have a brand voice partner whom I know I can trust implicitly to deliver for my clients."

"Olivia’s wizardry with words has really helped me define my messaging, building my clients and confidence in my business. I would highly recommend working with her."

"Working with Olivia Dunn has been a significant uplift for our content needs at Optix Solutions. After an extensive search and trial with over a dozen potential copywriters, we found Olivia, and we couldn't be more grateful. I highly recommend Olivia for any copywriting needs, knowing she will deliver excellence every time."

"I worked with Olivia on a project for Polyvine, and it has been invaluable. I constantly refer back to the document she created for us, and have used it to create an up-to-date brand bible, to use in-house and for our sales team... the value in knowing your brand inside out is huge, and I am very grateful we went through this process."

"It’s been a really great process to go through and it’s already changing the way I talk about LTYLR, even in casual conversation. I feel like I can really get to the heart of what we do very quickly without stumbling round trying to find the words!"

"Liv is the best copywriter I have ever worked with. She's deeply intuitive and perceptive, has knowledge beyond her years, and possesses an innate ability to distill any collection of information into an abiding essence. And she does it with soul. If you get an opportunity to work with her, grab it with both hands."

"Olivia has been very easy to work with on our SEO articles, bringing a thoughtful, strategic approach to every brief. She's proactive in researching the curriculums we follow, and we really appreciate how she takes the time to understand our audience and the USPs of our schools.”

"Olivia produced a first-rate Case for Support for University College’s next major fundraising campaign. She was consultative, thorough, and creative. The output was a clear, well-articulated case that captured the essence of our campaign. I would recommend Olivia."

"I’ve thoroughly enjoyed working with Olivia. She’s clearly got acres of well-earned experience but always listens and challenges usefully and constructively to get the right results. Best of all, I always got the sense she really cares about what she’s doing and who she’s doing it for."

"10/10 – must use again – she’s in my A-list Player book. We needed a sales-minded, clear thinker with great objectivity to make our message chime with the intent, in our tone of voice, and we needed it to pop. Olivia managed the personalities and brought focus, charm, and urgency – and she delivered us a great result."

"Olivia is the 'Word Ninja' I have always been looking for. The End."

"Working with Liv was an absolute pleasure. She supported us in developing content for our children and young people’s nicotine hub, a challenging brief that required clear, accessible language tailored specifically for younger audiences. Liv captured the tone perfectly, creating copy that was both engaging and age‑appropriate. She also delivered everything to exceptionally tight timelines, which was hugely appreciated given our deadlines. I’d highly recommend Liv to anyone looking for a talented and reliable copywriter.”

"We have worked with Olivia on several projects and they have always been first class."

"Liv provided exemplary work for our client, the University of Aberdeen, with a fluent, compelling and concise fundraising script for day-to-day fundraising activities. Through shifting timelines and client priorities she remained steadfast in her support. Liv always brings a warm and open-minded, positive approach and delivers high-quality work, and this project was an excellent example."

"Consistently hits all the marks, delivering great uplifts in organic traffic against all our target keywords. Friendly and punctual, I would recommend her to anyone who’s planning on using content as part of their business growth strategy.”

"Liv recently worked with us at Upshot on a strategic rebrand project and made my life so much easier (and more fun!) in the process. Having someone so talented, thoughtful and thorough to collaborate with gave the project and our process an extra level of depth and creativity, and left everyone on all sides thrilled with the outcome."

"We needed a press release for an event we hosted and Liv at Profound did a fantastic job on a quick turnaround. The process was simple and Liv was very efficient, delivering brilliant copy that got us some great results and really helped us to publicise the event, ensuring it was a success."

"We recently commissioned Liv to develop a case for support as part of a larger fundraising/campaign assessment for our client - a high-profile museum in Scotland (under NDA). Liv facilitated great conversations, built consensus, and worked closely with us to build trust and rapport with the client. The end result was a clear and compelling case that communicated the organisation's mission and impact, and help them articulate their fundraising ambitions. We wouldn't hesitate to recommend Liv for case for support development projects."

"I've worked with Olivia twice now and both times she's been extremely professional, friendly, and efficient. She delivered two brilliant copywriting training sessions and also provided detailed and constructive feedback for our Blogging Team's blogs. It has been a pleasure to work with her!"

"Olivia was very understanding of my needs and was super efficient in editing the copy of my website. I wasn't sure what exactly I needed but she was able to accurately reflect the message I was trying to deliver, in an accessible and understandable way. I work in Medicine and sometimes forget that not everybody understands my jargon but Olivia did an amazing job at explaining my work, research and ethos in a way I could have never done. I will definitely use her services again, thank you!"

"Olivia's been exceptional when it comes to the branding work for Building Brands. Communicating the brand values and the brand itself is so much more than a logo and a visual identity. The words have a crucial part to play, and I'm over the moon that Olivia was so involved in helping us with ours. Fantastic at what she does, but a lovely human being at the same time. Wholeheartedly recommend her for your brand project!"

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